News for 'digital marketing'

Amazon, Flipkart deploy war rooms for Rs 1.2 trillion festival battle

Amazon, Flipkart deploy war rooms for Rs 1.2 trillion festival battle

Rediff.com23 Sep 2025

At the stroke of midnight, live dashboards lit up simultaneously across Amazon India's World Trade Centre headquarters and Flipkart's Outer Ring Road office in Bengaluru. In sprawling "war rooms" at both the companies, executives monitored real-time data streams tracking payment speeds, inventory levels, and delivery logistics as millions of shoppers flooded online platforms.

Luxury Cars, Bikes Rev Up For Festival Season

Luxury Cars, Bikes Rev Up For Festival Season

Rediff.com23 Sep 2025

Luxury carmakers are shifting into high gear with a mix of product launches, personalised experiences and lifestyle-led engagement.

Exports To Key Global Hubs Drop Sharply

Exports To Key Global Hubs Drop Sharply

Rediff.com28 Aug 2025

'There is definitely tepid demand because of the (reciprocal tariff) uncertainty.'

'Lost 5 Crores In First Start-Up. What To Do?'

'Lost 5 Crores In First Start-Up. What To Do?'

Rediff.com29 May 2025

rediffGURU Dr Ganesh Natarajan offers advice on how to build and scale your first start-up.

India Inc meeting capex need with own cash, says SBI chief C S Setty

India Inc meeting capex need with own cash, says SBI chief C S Setty

Rediff.com26 Aug 2025

India Inc, which is sitting on cash balances of 13.5 trillion, is using the funds to meet capital expenditure as well as brownfield expansion, resulting in 'anaemic' demand for bank loans, State Bank of India (SBI) chairman CS Setty said at an event on Monday. He added that a slowdown in corporate credit is mainly due to lack of demand.

5 High-Demand Jobs In 2025

5 High-Demand Jobs In 2025

Rediff.com6 Feb 2025

In 2025, India's tech job market is thriving, with tech professionals seeing a 9.5% salary increase and roles like AI/ML architects earning up to Rs 95 lakh annually.

India's EU Trade Deal Has A LONG Way To Go

India's EU Trade Deal Has A LONG Way To Go

Rediff.com18 Sep 2025

'Even if tariffs are reduced, non-tariff may still remain a challenge.'

Why India's gaming ban has Rohit, Kohli on the back foot

Why India's gaming ban has Rohit, Kohli on the back foot

Rediff.com27 Aug 2025

According to Cricbuzz, Indian cricketers could collectively be staring at losses of around Rs 150-200 crore in endorsements.

India Inc growth stuck in slow lane; core earnings shrink in Q1FY26

India Inc growth stuck in slow lane; core earnings shrink in Q1FY26

Rediff.com25 Aug 2025

The more things change, the more they remain the same for corporate India. In the April-June 2025 period (Q1FY26) - for the ninth consecutive quarter - listed companies witnessed only single-digit revenue growth, while their core earnings, excluding other income and one-time gains, contracted for the second time in four quarters. This comes as firms brace for the impact of 50 per cent US tariff on Indian goods.

H1B Hike: Birth Of Opportunity

H1B Hike: Birth Of Opportunity

Rediff.com26 Sep 2025

LinkedIn experts and real-life stories offer hope that Indian tech talent can still thrive globally, even as the $100,000 H1B fee reshapes onsite opportunities.

Maruti Takes On Creta With Victoris

Maruti Takes On Creta With Victoris

Rediff.com9 Sep 2025

Maruti takes a leap in terms of technology with features like ADAS, a 360-degree camera, ventilated seats, a powered tailgate, audio system with Dolby Atmos and much more.

Indian IT Cos Feel H-1B Heat

Indian IT Cos Feel H-1B Heat

Rediff.com6 Sep 2025

'It is good to have the H1-B visa option but if tomorrow things happen to change, it is not the end of the world situation.'

Sitharaman has a message for the fintechs

Sitharaman has a message for the fintechs

Rediff.com19 Jun 2025

Finance Minister Nirmala Sitharaman on Wednesday asked fintech startups to come out with solutions to deal with the rising incidence of digital arrests, cheating by fly-by-night operators, and other kinds of cyber frauds. Speaking at the Digital Payments Awards 2025 ceremony here, the minister credited fintechs with helping speed up financial inclusion and taking the payment system to even the far-flung areas of the country.

Is Paytm Out Of The Woods?

Is Paytm Out Of The Woods?

Rediff.com2 Oct 2025

'This marks a turning point for Paytm, with the regulatory environment looking much clearer than it has been in the last two years.'

WhatsApp User Data Belongs To Us: Meta Tells NCLAT

WhatsApp User Data Belongs To Us: Meta Tells NCLAT

Rediff.com12 Sep 2025

'By leveraging user data from WhatsApp, Meta can enhance its technology.' 'It (user data) is collected by me, it's my personal property. Shall I give it to my competitors?'

It Starts With A Casual Bet And Then...

It Starts With A Casual Bet And Then...

Rediff.com4 Jul 2025

In 2025 alone, at least 50 suicides linked to online gambling losses have been reported across India. According to FIRs, the victims were addicted to betting, largely driven by cricket, rummy and poker.

IT Majors' Valuations Sink To 5-Year Low

IT Majors' Valuations Sink To 5-Year Low

Rediff.com19 Aug 2025

The combined market capitalisation of the country's top five IT firms that are part of the BSE Sensex is down 24 per cent since January and their valuation has slipped to lowest levels in the past five years.

EV Spark Fires Up R&D Spending By Legacy Two-Wheeler Majors

EV Spark Fires Up R&D Spending By Legacy Two-Wheeler Majors

Rediff.com3 Sep 2025

Hero MotoCorp and TVS Motor crossed Rs 1,000 crore in R&D spend for the first time, as legacy OEMs accelerate innovation to compete with new-age EV players.

US tariff shock puts MSMEs at risk

US tariff shock puts MSMEs at risk

Rediff.com9 Aug 2025

India's micro, small and medium enterprises (MSMEs) - which contribute over 45 per cent to outbound shipments - are facing a major disruption following the United States (US) decision to impose 50 per cent additional tariffs on the country's exports. MSME industry bodies have raised an alarm over the deep impact, seeking immediate government intervention.

US tariff tide may lift India's exports, reckons NITI Aayog

US tariff tide may lift India's exports, reckons NITI Aayog

Rediff.com15 Jul 2025

India has a comparative edge over key competitors in a majority of products it exports to the US and stands to gain market share as the US raises tariffs on its major trade partners, NITI Aayog said on Monday. In its quarterly trade report, it recommended that the government fast-track the India-US free trade agreement with time-bound goals to resolve non-tariff barriers and finalise digital trade rules on data flows and e-signatures to support services exports.

How To Combat Digital Crime Epidemic

How To Combat Digital Crime Epidemic

Rediff.com16 Nov 2024

The fundamental responsibility for preventing such crimes and for bringing the criminals to justice rests with the State, and it cannot abdicate that function.

OpenAI's Back-to-School Shift

OpenAI's Back-to-School Shift

Rediff.com5 Sep 2025

By giving students powerful tools early, these companies build long-term trust and affinity.

Is AI Wiping Out Entry Level Jobs?

Is AI Wiping Out Entry Level Jobs?

Rediff.com14 Aug 2025

Generative AI is transforming workplaces but at a cost -- there are fewer jobs for young workers just entering the workforce, reveals a Goldman Sachs report.

'From India-First To India-For-The-World'

'From India-First To India-For-The-World'

Rediff.com2 Jul 2025

'The next decade will be even more transformative,' says Prime Minister Modi. 'We are moving from digital governance to global digital leadership.'

'Retail losses in derivatives is a concern'

'Retail losses in derivatives is a concern'

Rediff.com5 Aug 2025

'Sebi's measures are necessary to align the derivatives market with its underlying cash market, as the current disconnect is unsustainable.'

'No Indian insurer can ignore bancassurance'

'No Indian insurer can ignore bancassurance'

Rediff.com8 Sep 2025

'While we expand into other areas, banca remains our primary channel, and we continue to be a banca-led organisation.'

Tesla's entry will help grow EV market in India: BMW

Tesla's entry will help grow EV market in India: BMW

Rediff.com6 Apr 2025

BMW Group India is unfazed by the prospect of Tesla entering the electric vehicle market here and feels it will help grow the segment, according to its Managing Director and CEO Vikram Pawah. The group, which sold a total of 1,249 units of electric cars in India across two brands -- BMW and MINI -- has already sold 646 units in the first quarter of 2025 and is keeping its forecast of 15 per cent of its total sales in India coming from EVs, Pawah told PTI in an interview.

Infosys opens development centre in Gift City with 1,000-employee capacity

Infosys opens development centre in Gift City with 1,000-employee capacity

Rediff.com8 Jun 2025

Infosys has opened a new development centre at Gujarat International Finance Tec-City (GIFT City), Gandhinagar, to develop solutions for global Banking, Financial Services, and Insurance (BFSI) clients.

'My Son Doesn't Want To Come Back To India'

'My Son Doesn't Want To Come Back To India'

Rediff.com22 Sep 2025

'Techies who did a master's there and moved to US companies look down on Indian companies who they consider as just doing body shopping.'

'My God, The Number Of Meetings We Had On GST!'

'My God, The Number Of Meetings We Had On GST!'

Rediff.com22 Sep 2025

'It was like rigorously preparing for a solid, good exam...' 'I don't know what marks I will get, but I felt the rigorous preparation of an exam.' 'You may sweat, but I feel rejuvenated.'

EV car sales nearly double in July; two-wheeler demand slips: FADA data

EV car sales nearly double in July; two-wheeler demand slips: FADA data

Rediff.com10 Aug 2025

Retail sales of electric passenger vehicles (ePVs) nearly doubled in July 2025, surging 93 per cent year-on-year (Y-o-Y) to 15,528 units, even as overall passenger vehicle (PV) retail volumes declined marginally. In contrast, electric two-wheeler (e2W) sales dropped by 4.3 per cent to 102,973 units, according to the Federation of Automobile Dealers Associations (Fada) data.

Are Reels Guiding Your Financial Decisions? Beware!

Are Reels Guiding Your Financial Decisions? Beware!

Rediff.com25 Aug 2025

Reels often induce the FOMO-'Act now!' mentality. But sound investing is about consistency, diversification and a long-term horizon.

Is IMAX Luring More Audiences?

Is IMAX Luring More Audiences?

Rediff.com2 Aug 2025

'We're witnessing a consistent surge in audience demand for IMAX screenings, particularly for high-octane, spectacle-driven films.'

0% GST On Health Insurance: Will You Really Benefit?

0% GST On Health Insurance: Will You Really Benefit?

Rediff.com11 Sep 2025

Reduction of GST on health insurance premium from 18% to 0% looks like a straight 18% reduction in what consumers pay. The truth, however, is...

Impact of 50% US tariff would be concentrated in Q2: CEA Nageswaran

Impact of 50% US tariff would be concentrated in Q2: CEA Nageswaran

Rediff.com30 Aug 2025

The 50 per cent US tariff on Indian goods pose a downside risk to growth but the impact is expected to be short-lived for the economy, and consumption demand could see an uptick after the new goods and service tax (GST) rates are implemented which could even offset the external uncertainty, Chief Economic Advisor (CEA) V Anantha Nageswaran reckoned on Friday.

OTT Vs Theatres: The War Has Begun

OTT Vs Theatres: The War Has Begun

Rediff.com12 Aug 2025

'The satisfaction of making content only comes when it reaches theatres as you are directly connecting to the masses.'

Trump's Tariffs Bites Surat's Diamond Industry

Trump's Tariffs Bites Surat's Diamond Industry

Rediff.com25 Aug 2025

'We will be able to anticipate the full picture of the impact after August, which is also the time when demand for a year begins to peak ahead of the December holidays and Valentine's Day.'

When gold slips from crown to a likely millstone for Titan Company

When gold slips from crown to a likely millstone for Titan Company

Rediff.com18 Aug 2025

The country's largest listed gold jewellery maker, Titan Company, maintained its growth pace in the April-June quarter of 2025-26 (FY26).

RMG Cos Stunned By Ban Bill

RMG Cos Stunned By Ban Bill

Rediff.com21 Aug 2025

What has surprised the industry is that the Bill has been tabled without any consultation. Critics warn the ban on real-money gaming could fuel black markets, endanger 200,000 jobs and billions in tax revenue.

500K Free ChatGPT Licences for India

500K Free ChatGPT Licences for India

Rediff.com26 Aug 2025

OpenAI will provide 500,000 free ChatGPT licences for six months to students and teachers across government schools from classes 1 to 12, engineering and technical institutes, as well as K-12 educators.